Bet365 Group Limited, is a United Kingdom based gambling company. Bet365 is one of the world’s leading online gambling groups with over seven million customers in two hundred countries. The Group employs over 2,100 people and is the largest private employer in the city of Stoke-on-Trent.

Bet365 is an online gambling company offering sports betting, poker, casino, games, and bingo, as well as video streams on sporting events. Bet365 also offers an on-course bookmaking service.
 

       

 

For sports betting, Bet365 is licensed and regulated by the UK Gambling Commission. Bet365's casino, games and poker operations are licensed and regulated by the Government of Gibraltar. In addition to the company headquarters in Stoke-on-Trent, bet365 have further offices in Gibraltar and Australia. The Australian business is regulated and licensed by the Northern Territory Government, with one hundred staff employed in Darwin. Samuel L. Jackson represents the company in their Australian TV advertising.

Bet365's site is available in seventeen different languages and supports a variety of payment methods including credit/debit cards and Neovia.

Bet365 is a trading name of Hillside (New Media) Ltd.^[3] and operations including payments through the affiliate programme^[4] are carried out under that name.

Chairman Peter Coates also has the same position at Stoke City and in May 2012 Bet365 signed a three year contract with the club to become shirt sponsors

 

 

Bet365’s In Play product allows customers to bet on events as they are taking place, with a large range of live markets available. Bet365 are continually improving their In Play product, with the most recent update being the implementation of its vFabric private cloud. By using this technology, Bet365 is able to handle thousands of changes per second, and the data latency has decreased to less than two seconds.

                                                

et365 offers an online affiliate programme where webmasters and marketing persons have the ability to earn commissions on the players they refer to Bet365. The online affiliate program allows affiliates to earn commissions as a set percent which is in line with other affiliate programs on online bingo, sports betting, online poker and online casinos. The terms and conditions in the Bet365 affiliate programme stipulate a negative carry over policy for referral commissions for each channel and a clause regarding brand bidding terms. However Bet365 were recognised for offering the Best Overall Affiliate Programme, Best Sportsbook Affiliate Programme, Best Overall Affiliate Manager and Best Sportsbook Affiliate Manager at the fifth annual iGaming Affiliate Awards, on the 26th January 2012 during the London Affiliates Conference.

 

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